Dagenham & Redbridge boss Ben Strevens says things 'have to get better' as they prepare to welcome Woking to Victoria Road this weekend.
Daggers return to National League action after suffering a shock FA Cup exit at Bracknell Town last weekend.
An injury-time goal gave the Southern League Premier South side a 1-0 victory - in a fourth qualifying round tie broadcast live by the BBC - and left Daggers without a win in nine matches.
And Strevens is under no illusion as to their current plight, telling the club website: "There's only so many words I can say or things I can do in training, analyse things and help them.
"It comes down to the time is now, there's no more waiting around for it, things have to get better.
"As good as I've felt we've played in the league with results not coming, I can't say we deserved to win this game.
"Do I think we deserved to lose it? No. But I don't think we deserved to win it.
"If you don't deserve something, bad things happen to you and that's what has happened."
Daggers made a bright enough start against a side from two levels below them in the football pyramid, with Josh Hare and Frank Vincent having shots deflected behind and Inih Effiong heading just wide.
Freddie Sears was also denied by the legs of keeper Simon Grant in the opening half-hour, with substitutes Charley Kendall and Omar Mussa foiled in the second half.
Bracknell struck in the fourth minute of stoppage time, though, when Kam English beat Elliot Justham from close range, leaving Strevens with plenty of questions.
"If I've got so much belief in them and I'm the one constantly backing them, I have to look at myself this week," he added.
"I have to really think about myself and what I am doing, the feelings I have towards this club and the way I look at things, I'm desperate to do well for the club because of how I feel about it.
"I'd still feel the same if I hadn't played here, but it's a different type of feeling for me.
"First and foremost, whether they deserve me to say it or not I'm not sure, I always say I have to look at myself first.
"If I believe in them and we're doing the work we're doing with them, putting training sessions on each day, giving people opportunities to grab hold of and make something of their careers, to be the people I want them to be, and it doesn't come to fruition with results in the league and then getting a giantkilling against you in the cup, it's a real tough one for me as a person to swallow right now.
"I think I've got a good focus on myself and what I can do better, they've got to do that for themselves."
Daggers are at home again on Tuesday when Boreham Wood are the visitors.
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